Communicating with videos has become one of the most effective and accessible ways of conveying information, ideas and emotions. Using moving images, sound and often text, videos are able to capture the public's attention in a more engaging way than other traditional formats.
Videos can be used for a variety of purposes: education, marketing, entertainment, information or social mobilisation. They allow for more direct and human communication, as they show facial expressions, body language and tone of voice, fundamental elements for a more complete understanding of the message.
With the popularisation of smartphones and internet access, video production and sharing have become democratic. Platforms such as YouTube, Instagram, TikTok and WhatsApp allow anyone to easily create, edit and distribute audiovisual content.
What's more, videos can be subtitled, dubbed or translated, which makes them a powerful tool for reaching diverse audiences, overcoming language and cultural barriers.
In short, video communication is a universal language that combines sound and image to facilitate understanding and strengthen bonds between people.
